Architecture new Identity - OSLO Architecture
The evolution in the approach and team changes led this architecture studio to look for a new identity suitable for founding member as well as new members who needed to feel signed work as their own.
First step was to come up with a new name and for that we ran a marketing workshop to define positioning, competitive differentials, actual value for their customers and project their own view ahead of time on where to go and who they see themselves working for in the coming future.
The scope of the project includes full identity creation, name, concept and branding guide plus company website design.
Visual style covers a technical style, clean, simple minimalistic almost, spatial presence, white space game. Three main color palette to reflect different approaches within founding associates.
The main concept we came up with leads the whole design process and the outcome is simple:
"We add one more dimension on top of the current"
If we have a 2D logo it'll somehow show the representation of one dimension higher. 3D represented in 2D, 4D represented in 3D. A tesseract, a cube, a square.
Custom type was created to produce the base for the logo and icon. Isometric and cone based perspective were used as tools to represent +1 dimension to designs. This added dimension represents their design value that defines the works and style of the firm.
Sample animation.
Custom typography and brand flexibility to produce concept language images
Brand concept graphics
Main Isologotype
Applications
Texture
Business cards
Document folder
Website
Objects
